By: Alayna Norville
If you didn’t know, now you know. Nazranaa is a bridal boutique located in Iselin, New Jersey. This boutique specializes in wedding attire for the bride, groom, and bridesmaids. Nazrannaa is the largest South Asian bridal boutique in the country and the owners, Shivangi Gupta and Shashank Gupta, take pride in their work and dedicate their lives to designing for the boutique. They also host their own video series on Youtube called the “Nazranaa Diaries.” This series exhibits customers trying on various wedding outfits that best suit their style. With similar qualities of “Say Yes to the Dress,” Brides come into this boutique looking for the best lehenga they can find.
Shashank Gupta (left) and Shivangi Gupta (right)
Lehengas are ankle-length skirts which come in a variety of colors and styles. The design and embroidery are what make these garments stand out.
Bride wearing a lehenga and groom wearing a sherwani
A bride clothed in a beautiful red lehenga
Along with elegant lehengas, this boutique carries anarkali suits, sarees, lachas, sherwanis and even men’s kurta pajamas. They also custom design outfits. From contemporary to traditional garments, Nazranaa caters to all personality types, sizes, and shapes.
They also sell statement jewelry such as bangles, necklace sets, and bridal jewelry, which are staple accessories in South Asian bridal-wear.
Bridal jewelry
Bangles
I believe that not only does this boutique need the recognition it deserves for all they do and provide, but that it also needs to be recognized as a wonderful resource for an underrepresented market. The Indian population, especially within Philadelphia and surrounding regions like New Jersey and Delaware is significant. They represent 35% of the total Asian American population in Philadelphia alone with nearly 128,000 residents. There are few Indian bridal boutiques in these regions. Nazranaa has essentially dominated the US Indian bridal industry and its close proximity to a metropolitan city like Philadelphia has created a huge market opportunity for the brand considering the demographic.
Nazranaa’s mission is to “assist our customers in bringing their visions to life in the most effective and efficient way”, and you can see just that by watching the episodes of Nazranaa Diaries on Youtube. Each bride and/or groom is provided exceptional service and none are left unsatisfied with their purchases.
The boutique's YouTube series
I feel as though all clothing boutiques can learn something from Nazranaa. Their service and marketing has attracted thousands and millions of viewers on Youtube. That is because they exude authenticity to their customers and the owners share amazing connections with them even months post-purchase.
Visit Nazranaa’s website https://nazranaanj.com/ and learn more about the brand’s history. Follow them on Instagram @Nazranaanj.
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