By Sara Jacalone
From the modern world of technology emerges Finesse Studios; a brand that uses AI and democracy to transform fast fashion. Finesse has been called the new generation of
fashion; they combat the wasteful
practices of fast fashion while keeping up with the rapidly changing trends.
Since TikTok rose to its current reign in the social media sphere, trends and fads are moving faster than ever. In turn, even brands like Shein are struggling to keep up with the swift changes in style. Now, as expected, clothing waste is on the rise as garment shelf life shrinks. Smart algorithms that curate For You Page feeds provide exposure to trends that otherwise would slowly make their way across the world. Finesse fires back, using technology in their own way to keep pace with the ever-moving fads.
Finesse hands the responsibility of trend analysis right to the most knowledgeable audience: the consumer! Shoppers become the designer by voting on AI generated 3D models of clothing samples. The styles with the most votes get to move along to the production process with a 2-week promised turnaround time.
AI technology disseminated itself into the world of fashion during the pandemic. No
physical contact for fittings, shows, or in-store shopping sparked pressure for a new method of designing. Companies like BigThinx and software like LYFSIZE reinvent sizing and draping; put away the muslin and dress form, pick up your laptop. High-tech fashion brand Hanifa
sent garments down the runway modeled by invisible AI generated models. Technology is the tomorrow of fashion.
Just a quick click of a button, and you’ve given valuable intel that fuels sustainable yet quick practices. With no waste, no overproduction, no pollution, fire styles and reasonable prices, how could you not love Finesse Studios? Check out their website and follow them on Instagram to become a voice in their dress-up democracy!
Website: https://finesse.us
Instagram: https://www.instagram.com/finesseusstudios/
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